Align mobile objectives with business and campaign objectives
Identify metrics and determine KPIs according to expected ROI contribution
Set up KPIs within Agent M and determine brand metric measurement
Apply experience and aggregated norms
Include both pure mobile elements (media and site metrics) and mobile as an activator / audit of offline media (sms / 2d code triggers, participants, etc.)
Informed by category benchmark data from Agent M and Insight Express
Enter campaign goals into Agent M and assign tracking methods
KPI and full metric reporting provided via Agent M
Analyze metrics and determine which optimization triggers most impact KPIs
Develop and implement optimization strategy
Adjust Agent M goals accordingly